How to go Viral… Put an NBA Athlete in your TV Commercial.

Why are big named NBA athletes always seen in commercials?
The fact that you have seen so many commercials and life-size cut outs of players, shows that brands want a good face to their product.
I can name a few off my head that will forever stick with me.
Blake Griffin endorses Kia Motors. LeBron James is in so many different commercials for Samsung, Nike, and McDonalds. Kevin Durant endorses Foot Locker and Nike. James Harden and Anthony Davis are in Foot Locker’s new funny commercial– Talk about viral- More than 3 million views in two weeks. Kobe Bryant has been seen in numerous Nike commercials.

Why do these players endorse these brands during the season? And how do they get to be so popular?

When these commercials are first aired, they go viral. If they are humorous or just very good, they will become very popular in little time.
What I got out of chapter 8 from David Meerman Scott’s book New Rules of Marketing and PR is that you need a certain something for your product to stand out. And that’s what these brands did by having well-known NBA players endorse their products. I know for a fact that I’ve talked about certain commercials Blake Griffin or LeBron James have been in. That’s because I remembered them.

They stuck in my head.

I really do enjoy seeing familiar faces on commercials. It creates a bond, and makes me think of the certain product. For example, whenever I drive past a Kia, I look to see if Blake Griffin is driving… Don’t laugh at me.
Even though Shaquille O’Neal is retired from the game, he still has a spot on TV. Gold Bond has have Shaq endorse their product with corny, yet informative commercials.

All of these commercials have gone viral at some point and have done what companies what… Be known. Whether or not the player actually uses the product they are endorsing, its still very personal for well-known athletes to be on a commercial while they are playing in a game. Just my thought on commercials and them going viral.

-RV

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KD 4 MVP

Did you know? Kevin Durant graduated high school from Montrose Christian. That’s right outside of Washington D.C. He grew up in the area and had an incredible growth spurt going into his senior year of high school.  I almost had a chance to actually play with him a couple years ago. I was playing for my junior college, CSM, and we had open gyms every week. Anyone could come and play and practice their game. The one night I decided not to go, Kevin Durant showed up. I was so jealous! Ever since then, KD has been one of my favorite top-elite players. I’m a LeBron James hater, but he’s grown on me… A little.

Kevin Durant has proven to the league you don’t need big huge Kris Humphries muscles. The nickname I’ve heard him be called recently is The Slim Reaper. This is such a great name because he is a 4th quarter killer. He murders the defense. No one can stop him. The 6’11” power forward is so adaptable, he can play almost any position. This has given him an unheard of advantage against any player. His length, speed, and quickness allow him to shoot from distance. If you put a shorter, quicker player on him, he’s will post you up and shoot over them. If you put a taller, bigger player on him, he’ll pull up or drive right past them. This advantage has given KD the front runner spot for the MVP race this season. In the month of January alone, his stats are unheard of. He averaged 35.9 points and shot 54.9% from the field in 16 games. If you ask me, that’s pretty good! Not only are his statistics MVP worthy, his team has the best record in the NBA at 43-12. The Oklahoma City Thunder are a team to be reckon with come the second half of the season. His “thunder buddy for life” Russell Westbrook has been injured and will be coming back soon. The NBA playoffs should be very interesting this year.

-RV