What would you do if you wake up every day at 4am and drive two hours to work every morning, and you get a phone call just as you’re five minutes away from your building saying you’ve been fired?
Well that’s pretty much what happened to Steve Blake last night. He was warming up for his showdown between the Los Angeles Lakers and the Houston Rockets, when he was told that he had be traded. He even had posted a picture of his shoes he was going to wear before the game… He never got to wear them. This is analyzed more in depth in chapter 20 of the the Social Media Bible by Lon Safko. Blake used real-time social engagement to share a picture of his shoes.
When I heard about this trade, I thought, “Noooooo!” But at the end of the day, the NBA is a business, and the Lakers just want to improve down the road. This trade definitely went viral all over the internet and TV during the game. David Meerman Scott goes in depth of going viral in his New Rules of Marketing and PR book.
The Lakers traded away the veteran, Blake, 33, who had been with the team for four years. He has really improved since the beginning of last season. He will now be the backup point guard to Stephen Curry of the western conference rivals, Golden State Warriors.
Kobe Bryant was “not cool” with the news when he heard Blake was traded. He and Blake have been great friends over the past couple couple years.
The Lakers will receive young talent in return from Blake- Kent Bazemore and Marshon Brooks.
Bazemore, 24, out of Old Dominion University, will bring his youth, athleticism and his awesome celebrations to Los Angeles. He’ll go great with Robert Sacre.
Brooks, 25, is raw talent, and will be a great addition to the Lakers team.
But if that isn’t enough, trade rumors still are buzzing about Pau Gasol, Kevin Love, Rajon Rondo, and Jeremy Lin. The trade deadline is always a great time for unheard of trades going down. Big name players getting traded at the last minute.